Here at Teacher’s Notebook, we’re calling this the “Summer of Empowerment.” We want to help you grow your shop, improve your products, and get your creativity flowing!
With all of that in mind, here are six ways you can improve your shop and your products:
1.) Create and promote timely products that target a need
When it comes to a successful product, timing is a major component, especially when you’re planning sales and other promotions. Consider your audience and what they’ll need to do their job better at that point in time. In fact, ask yourself: “what do I need right now to be a better teacher?” Chances are, if you need it, someone else on Teacher’s Notebook does too. If you don’t have a product that answers your own need, why don’t you make and market it? You can even check out our blog for new product ideas about summer reading books.
2.) Design matters
With today’s software and technology, there are some remarkable tools at your disposal to make and promote fantastic products, but the problem is that everyone has access to those same tools. So, how do you stand out? Design. And if you’re not a graphic designer, that’s OK. You can find inspiration by going through TeachersNotebook.com and find products that catch your eye. What elements do they all contain? Is it the color palate? Is it the page design? In other words, why do you find them appealing? Analyzing these elements can help you define your own style and make your products stand out on the digital shelf.
3.) Write solid descriptions for your products
Understanding is a key component to your success as a teacher. The same principle holds true to your shop’s success. Your description has to be instantly understood by your core audience. Don’t try to impress your audience by using the latest buzzwords. Instead, aim for simplicity. Focus on the benefits of your product, and make sure your writing is straightforward and to the point. Look at the top sellers on Teacher’s Notebook, find products that are selling well, and examine the words they use so you can see what they’re doing right. And remember “features” are different from “benefits.” For example, a common feature we see in product descriptions might say, “Available in color and black and white.” Instead try, “Templates are available in both color and black and white for easy printing and sharing with your students.“ Adding the benefit at the end shows buyers that you know how they will use the product and gets them into the mindset of using it in the classroom.
Also, watch out for typos. Proof read your copy–a single grammatical error or typo can and will cost you sales. There have been studies on this that show simple grammatical mistakes can reduce your sales by as much as 44%, in fact. Heck, it’s even important when promoting your shop in social media.
4.) Spend some time on your product covers and thumbnails
Let’s go back to the design for a moment and talk about eye-catching product covers and thumbnails. These are the first impressions people have of your product where they ultimately determine if it is worth their time (and money). The product cover and thumbnails for a given item tell the story of what your product is about, how it can impact a teacher’s classroom and their students. Use the images to sell your product by showcasing the great design you implemented in Step 2 above. Review your product copy write up and find 3 benefits of your product. Then include those points in your images to help sell your product. Bright, colorful pictures show the time, care and effort you made in crafting a product the teacher will be happy to use in her class for years to come.
5.) Keywords make a difference
Teachers may not be able to find the product they are looking for if the title and/or product description doesn’t contain the words they use. In our quest to stand out from the pack, we can often alienate ourselves if we don’t have a way for our audience to find us. And they find us when we use the words that they are using. So be sure to include keywords in your title, descriptions, and the “Resource” section of your product to make it as discoverable as possible. Add applicable terms like “Common Core,” “English literacy,” “Practice fractions,” or any other industry-standard phrases that can help make it easier for your audience to find your product.
6.) Success takes time
Whether you’re new to Teacher’s Notebook or a wily veteran, success is a process of trial and error and it takes time to find the right mix of all the elements above. Simply putting your single product on Teacher’s Notebook and earning yourself a lucrative payday doesn’t happen. That profit comes from having multiple products and revising and updating them to best fit your audience. You have to communicate with your followers and ask what they want and need, then going out and make it. It may not always be fast or easy, but that’s how you start to grow a shop that becomes a business that makes you real money..
This article may be a start, but what else do you need to be successful? Let us know in the comments below, and we’ll do our best to point you in the right direction.